Strategies for using Web 2.0 for Travel Operators and Visitors

A challenge for tour operators as well as government officials lies in understanding the new venues for dialogue and promotion. As veteran trend watchers point out, the action is taking place 'out there' in social networks and online communities instead of from your own website. On the ground travelers are seeking engagement and entertainment. Some of the best travels may be entirely unplugged and the challenge at hand is to guide those interested to places that are off the grid. This essay by Planeta.com's Ron Mader tracks the changing trends.

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Contributor: Ron Mader
Published Date: May 1, 2008